ABOUT ME

Principal Product Designer & Systems Thinker

I’m a systems-oriented design leader with 13+ years of experience driving strategic, scalable design across enterprise, public sector, and global consumer brands. Whether leading rebrands, building design systems, or facilitating design-to-dev alignment, I bring structure, clarity, and collaboration to every phase of the process. I thrive in cross-functional teams, mentor emerging designers, and love turning messy challenges into elegant, maintainable solutions.

“Design isn’t just about what we ship, it’s how we think, how we collaborate, and how we build trust across a team.”

What I Do Best

My sweet spot lies in simplifying complexity—whether that’s through component libraries, scalable UI patterns, or cross-functional collaboration with engineering.

Focus Areas

Strengths

Design Systems

Strategic Thinking

Scalable UI/UX

Cross-functional Collaboration

Visual Storytelling

Mentorship & Team Growth

Component Libraries

Accessibility & Theming

Multi-platform Design

Figma Ops & Governance

What I Do Best

Led High-Impact Projects:

  • Spearheaded end-to-end design leadership on projects for Starbucks, WCG Clinical, California DMV, and Campbell’s.

  • Owned both UX and UI direction, including stakeholder workshops, Figma system design, and engineering collaboration.

Cross-Functional Influence:

  • Proactively bridged design and engineering with naming conventions, asset libraries, and motion system strategies.

  • Collaborated with content strategists and PMs to streamline communication and uphold design excellence.

Design Systems Thought Leader:

  • Created scalable design systems used across multiple clients and government entities.

  • Developed governance models, component libraries, and token-based workflows to improve version control and engineer integration.

  • Documented best practices and led initiatives to grow design systems as a deliverable at 10up.

Committed to Growth:

  • Completed leadership training and external design systems courses.

  • Explored ways to define performance metrics and adoption strategies for design systems at scale.

  • Deepened expertise in accessibility, visual storytelling, and design tooling (Figma tokens, WordPress blocks).

Mentor & Team Contributor:

  • Regularly contributed to design culture via internal blog posts, workshops, and knowledge-sharing sessions.

  • Mentored peers on content strategy, visual storytelling, and team workshopping.

Contact me.

scampbellwg@gmail.com
(321) 297-4755